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Cloud Consulting and Multi-Media

The Evolution of Language: How Internet Slang Changes the Way We Speak

Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Others are words that have been stretched into more parts of speech than originally intended — like when “trend” became

The Lie You’ve Been Told About Advertising

“It’s not about selling, it’s about image and building their brand.” That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. Cindy says this was the training given to all of the ad sales people—that they were instructed to tell…
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5 Techniques to Get 5 Stars: How to Get More (and Better) Online Reviews

Everywhere you go, you see reviews. Whether it’s a physical or digital product, if it’s worth talking about (in good or bad ways), it has reviews. Some of this feedback is simply comments on blogs and forums. But mostly, reviews exist on large e-commerce sites where companies sell their products. The most important thing about…
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Too Much Data to Digest: Hospitality Digital Marketing Speaking at TDS North America

Event: TDS North America 2022 Keynote Address: Re-wire your company strategy: Innovate your approach to loyalty, personalization and brand confidence to own your travel consumer and drive direct bookings Date:  October 19th 2022 Time: 9am-10:30am Location: The Bellagio Las Vegas 3600 Las Vegas Blvd South Las Vegas, NV 89109 Keynote Description:  The guest experience revolution is…
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5 Industry Changes Keeping CMOs Up at Night

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. It’s the one constant in this industry, and it’s the number one reasons brand managers are struggling to spend their nights in restful slumber.

The Definitive Guide to Conversion Optimization

Driving traffic to your website is only half the battle. If you can’t make the traffic convert into leads and sales, you won’t be in business for long. So, how do you convert visitors into customers? You have to use conversion optimization. You tweak elements – such as copy, colors, images, and buttons – on…
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The Four Keys to Creating Big Breakthroughs

I’ve been at this for 40 years, guiding entrepreneurs, sales professionals and others to exceptional levels of business, financial and personal achievement. Based on my experience and my up-close and personal work with an ever-growing ‘fraternity’ of first generation, from-scratch millionaires, multi-millionaires and 7-figure income earners, I’ve discovered a few things about big breakthroughs. We…
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Webinar: Introducing the New Milestone Presence Platform

Milestone’s suite of products has been redesigned from the ground up. Date: Oct 24, 2022 Time: 11:00 AM in Pacific Time (US and Canada) Join us on this webinar to learn about everything our new Digital Presence Platform has to offer. With the new platform comes these exciting enhancements: A brand new, best-in-class user experience and interface:…
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Competition vs. Collaboration: What to Do With Disengaged Employees

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. With disengagement among office-based employees at an all-time high, many companies are turning to software for employee engagement programs. When implementing such programs, employers are faced with a choice between a competitive or collaborative

What Is a “Good Link Profile” and How Do You Get One?

You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point,…
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