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Local SEO – How Google+ (plus) Local+Places Just Got 1000X Smarter!

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Local SEO – How Google+ (plus) Local+Places Just Got 1000X Smarter!

SEO - Google+ Plus Places

SEO - Google+ Plus Places

I’m going to show you how to boost your Google Plus Local Listings – (Keep Reading – all the way at the bottom).

Google officially launched their Google Plus Local – and will be retiring their famed “Google Places” pages.

We all heard that Google purchased Zagat. For over a year we were anticipating the integration with Zagat. Well it has finally come to fruition!

Google+ (Plus) Local Pages Replaces Google Places

In an effort to consolidate what works: Google has replaced Google Local Pages with their new Google+Local.

Check It out:

See reviews from your friends

“Discover great places through reviews and photos from people in your Circles. Just add your friends, family and experts you trust to get great local recommendations in Search, Maps and Google+.”

Decide with Zagat

“Make smart decisions with Zagat’s summaries of user reviews and its expressive scoring system that helps you make a decision based on Food, Service, Decor and Price.”

Review your favorite places

“Love the food but hate the service? Love the chicken but hate the pasta? Google+ Local makes it easy to share your opinions and photos as expressively as you can in real life.”

Google+ Local Pages SEO – How To Optimize Your Site For Google Plus:

In this article I am going to show you how re-enforcing your Google Local Listings with a GEO sitemap & a KML file can cause a great increase in your SEO results.

Google Plus SEO – What’s a KML File?

What is a KML File? KML Stands for Keyhole Markup Language. An XML based file that expresses geographic annotation and visualization for earth viewing software such as Google Earth. GEO Sitemaps are sitemaps that Google Uses to determine all of the locations of your business.

Boost Your Google Places SEO with Maps and KML Files!

Google+ Local Listings

I’ll give you a step by step tutorial after this video (keep reading)
This is a summary from a great article: KML for SEO – The definitive guide by Martijn Beijk:

Most of you are using the Google Local Business Center. And some of you are using the bulk-upload feature. If not – and you are a business owner you should really start using it. Sign up here.

There are several ways to increase your business visibility in the Google maps search engines.
But the Local Business Center is the way to claim your business listing within the Google maps search engine & one thing you’ll know for sure – that this does drive traffic to your website.

The idea of this tutorial is to explain how to get your business data to Google in a fast & efficient – but different way by using KML. This guide is targeted at small businesses who have used the bulk-upload feature before – but from the examples shown you can get an idea for individual listings as well.

Google Plus Local SEO – How To Do It

In a great article by Mike Ramsey called “Local Search Recipe: Making KML Files Are a Piece of Cake” He says:

“Last month I shared one of my favorite recipes on tracking local search data with Google Analytics for wordpress. This month I figured that one of the most uncovered and “uncooked” areas in local search marketing is KML data and the use of Geo Sitemaps. So – I decided to put together a guide to help anyone who is struggling to understand how KML/GeoSitemap + local is a win- win….win.

Approximate Bake Time:

10 minutes


1 verified Google Webmaster Account

1 FTP uploader application

1 computer (Mac preferred. PC’s tend to get sticky unless sprayed with Pam)

*½ glass of beverage

*2 slices of Dairy Queen Ice Cream Cake.

*Optional ingredients for optimal experience.


First – it is important to understand what a few of these new words mean….

KML– Key Hole Markup Language (kml) is a file format used to display geographic data in an Earth browser – such as Google Maps and Bing Maps as well. You can create KML files to pinpoint locations – add image overlays – & expose rich data in new ways. KML is an international standard maintained by the Open Geospatial Consortium – Inc. (OGC).


1. Go to and create your Sitemap and Geo Places File.

2. Upload it to your website.

3. In Google Webmaster Tools, tell Google where to find the new files. Viola! You have some extra boost to your Places pages!

Google+ Plus Local SEO Info Graphic




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