How to navigate the dynamic digital marketing world
Mashable recently hosted a special #Mashies Twitter chat to discuss how to adapt to the changing landscape of digital marketing
Over the course of an hour, @MashBusiness covered an array of questions, ranging from some of the challenges brands and agencies face in digital marketing today, to different ways brands can adjust to the various changes social networks make to their platforms.
Several digital marketing experts joined us to share their insights including: B. Bonin Bough, chief media & ecommerce officer at Mondelēz International; Caitlin Bergmann, director of content & creative at MediaCom; Elisabeth Bromberg, director of global social media at Kiehls; Tham Khai Meng, co-chairman & worldwide CCO at Ogilvy & Mather New York. Read more…
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Source: Digital Marketing