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HOW TO: Optimize Text Ads for Search

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HOW TO: Optimize Text Ads for Search



The Future of Search Series is supported by SES San Francisco Conference & Expo, the leading search, social and display conference. From August 15-19, get five days of education, inspiration and conversations with marketing experts across the digital space. Save 20% with the code MASH20.

Text ads aren’t sexy. They look bland, aren’t colorful and often read like they’re being shouted by annoying salespeople. But the simple fact is that many businesses use them to drive site traffic and sales.

We spoke with Michael Gold, search engine optimization specialist and co-founder of Midtown SEO, about how marketers can optimize their text ads to make them more appealing to search engine users. Check out his tips below. Read more…

More about Google, Search, Marketing, Online Marketing, and Google Adwords
Source: Digital Marketing