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Professional Video Production

Cloud Consulting and Multi-Media

Professional Video Production

The development of special effects over time suggests scientific progress as motion towards a logical conclusion, their development effected by a series of refinements and improvements to existing mechanisms. Certainly, computer-generated imagery, with its increasing photographic verisimilitude permitted by faster processing speeds and more efficient rendering software, appears to be advancing at a quantifiable rate, implying a final destination of absolute simulation, a point where a digital human being can be rendered to a level of detail indistinguishable from actual flesh and bone, and possessing enough (artificial) intelligence to be a star offscreen instead of just a hyperreal cartoon upon it.

So; you may be thinking that you need to create a video for your service or product. Creating a video is labor intensive:

1. Decide on the story you want to tell. Is it a bout a new product or servcie. Perhaps a website or piece of art. Wahtever it is it must be important enough to want to create a video about it and make it memorable. How about doing a job resume?

2. Gather up all the materials you need. Photos, graphs, charts, etc. You may need to scan some so you will need a scanner. Choose a good one if you want good quality images and you will also need photo imaging software. Some are free and ohers cost; but do a search to find them.

3. Write your script. This is a tough one if you are not sure what you want to say. Some videos don’t need spoken words. But if you want them you will need a microphone or headsets and speakers to hear the playback.

4. Get your video equipment in order. You will need video software (some are free but they aren’t professional quality). There are lots out there so you will need to do a search for ‘video software’ such as Apple or Adobe, ect. Check your microphone if you want voice. And be sure your speakers are working to hear the playback.

5. Create a storyboard. This is your map to your video. It will show the order things need to be doen to make it as you want it to look. Don’t pass up this stage or you will be wondering around trying to figure out the next step. This takes time and patience and a creative mind. If you are not creative you could hire someone to do it for you; but that could be costly depending on how much information is necessary.

6. Adding music. This can bring you video from boring to exciting. The choice of music is as important as the graphics; but maybe even more important. Music creates the mood for the viewer. If the music is exciting they will want to stay to see the whole video. If not; they will quickly leave. Have you ever turned away from the beginning of a theater movie? No; because it grabs and holds on to you. There are some places on the web to find roylty free music soundtracks; but you have to know what style of music you want to use.

As I mentioned; video production can be very expensive as you can see from the information above. You may need to purchase audio equipment such as, microphone, headset, audio/video software (some are free; but not very good), online video software, scanner for inserting images from files outside the computer, a photo source if you don’t have your own supply (some you can get on-line; but their quality may not be professional enough, etc.

You will need to be able to write the script (what are you going to say or maybe not say anything). Then you need to create a storyboard. This is the ‘map’ of how the video will look when you are finished. This is all proper video planning.

This can become an expensive proposition. So think carefully and start an initial plan of what you want your video to do or say. Are you looking to promote a product or service? Maybe a new website? Whatever it is you need to plan your direction. Without planning your project will surely fail.

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Author: John Johnsen
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