Stand out in a crowded marketplace—once difficult, now easy
Three years ago at SuperConference, I discovered an important secret that will help you stand out in your market above all others…
When you implement this secret, it will help you attract more customers and more money.
Here’s the secret:
Your most valuable asset, besides your customer list, is your personality—and knowing how to use it to make a better first impression with your most influential traits.
The key to this secret is to use your personality traits to fascinate people with every contact you make with them. Because, when all things are equal, whichever thing, person, product, business, service, etc. is the most fascinating will always win.
What makes a person, product, service etc. fascinating?
That’s something award-winning copywriter, author and brand guru Sally Hogshead has spent more than a decade finding out.
Measuring what makes people and brands fascinating, she’s looked at the communication styles of more than 700,000 consumers. During that time she perfected a fast roadmap to earn attention in a distracted world and built a “process to persuasion.”
The best part: You don’t have to change your personality. You just need to determine your personality strengths so you can use them to your advantage. In other words—do more of what comes naturally to you.
Sally’s book, “Fascinate: How to Make Your Brand Impossible to Resist” covers how to do this in great detail along with how to build a better brand message in an hour. She gives you the exact steps you need to make anything fascinating.
When Sally finally figured all this out, her fees went from $3000 to $30,000 per speaking engagement.
As you can imagine, making that much money, for less than a day’s worth of work, is a life-changing event.
What could that kind of change mean for you?
Once you learn how to become more fascinating you’ll easily attract more of the right customers …which will lead to more money which could be life-changing for you too.
NOTE: If you’ll be at SuperConference next week you can learn these secrets from Sally firsthand. Or you can find more information about Sally’s book here: CLICK HERE NOW
Source: Dan Kennedy