The $100,000 Challenge: July Update
I just wrapped up the fourth month of the $100,000 a month challenge. In July, NutritionSecrets.com received a total of 26,370 visitors, 6,931 of which came from search engine traffic.
Although the overall traffic has dipped from 33,562 visitors in June, the site is still progressing in a positive way.
Here’s what happened in the month of July, and here is how I am going to start making money from the blog…
Search traffic is up
The overall rankings for NutritionSecrets.com are up. We now rank for over 100 keywords in the top 20 positions in Google according to the data from Search Console.
In June, we received 3,675 search engine visitors. In July, this number increased by 93%. In the following few months, you should see this number climbing faster and faster. It’s because Mike has been doing manual outreach to grow the link count as well as publishing more content.
During July, he published one blog post a day—every day. As the links continually roll in from manual outreach, you’ll see the rankings for all of these content pieces increase.
I also tried to get Mike to write two blog posts a day, but I haven’t been successful as he hasn’t had enough time to pull it off. My goal was to get Mike to blog more frequently in July so we would have a backlog of content for August and hit the 2-a-day mark.
We may be able to do this during the month of September as he shifts his focus from link building to content creation, but we will find out in due time.
The overall search impressions are up as well. As that continually rises, you should start seeing the search traffic climbing at a much faster pace.
Traffic isn’t growing as fast as I would like it to so I will have to think outside the box to generate income.
The first revenue channel concept I came up with is to try to white-label existing supplement products.
If you had a tangible product, wouldn’t you kill to have your product in Walmart? Well, why wouldn’t you kill to have your product listed on Amazon? Amazon is still in its infancy, and it’s bigger than Walmart from a worth/financial perspective.
I am planning on leveraging the NutritionSecrets community to help drive reviews. We know that once a product hits 400 to 500 solid reviews, it becomes easy to generate $70,000 to $150,000 a month in revenue, assuming you are picking products in a popular vertical.
From doing some searches on Google trends, using Google’s traffic estimator for keyword research, and browsing Amazon, I was able to figure out that product categories listed below are popular but aren’t very competitive:
- CLA (weight loss product)
- Vitamin D3
- Colon care/cleanse
- Fish oil
- Psyllium husk caps
Hopefully, I can find a great product to white-label. The key with Amazon is to make sure you invest heavily in a good product (or finding a good product to white-label) as products that have over 500 reviews and an average rating of 4.5 stars tend to generate a lot of sales.
The blog is generating a steady stream of comments. If you go there, you’ll notice that there are some posts that aren’t getting comments now, while in July every post received a comment, at least from what I can tell.
Why is this happening?
With blogging, comments are typically generated by email subscribers. And we haven’t been doing a good job of collecting emails. So what Mike did was browse the web and look for popular nutrition-related e-books that are selling like hotcakes on sites such as Clickbank.
Our plan is to release a popular e-book—that competitors are selling—free. This should help bring more industry-related traffic and emails, which will help future posts when it comes to generating comments.
As time goes on, you should see an update on NutritionSecrets.com traffic, but hopefully I will have updates on the Amazon process for you by next month’s update.
Overall, the traffic isn’t growing as fast as I want as Mike is having a hard time coming up with attractive headlines. I will have to help him craft better headlines that generate more clicks, and that should help the traffic.
Expenses update: expenses in July went up by $29 because of Aweber. So, the total now is $2,918.74 dollars.
What do you think about the progress so far?
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