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The State of Small Business Online Marketing Budgets [REPORT]

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The State of Small Business Online Marketing Budgets [REPORT]



This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Small businesses are predicted to maintain steady marketing budgets next year, including spending on websites, direct mail, e-mail marketing, social media and print advertising, according to a recent survey by Zoomerang and GrowBiz Media.

Small business marketing budgets leaned toward websites this year, with 39% of SMBs with fewer than 1,000 employees spending greater than 20% of their budgets in that area. Online spending is expected to continue in favor of websites, as 17% of respondents plan to increase budgets for their sites in 2022 — the highest percentage increase in planning for any marketing item included in the survey. In comparison, 15% of respondents reported that they plan to spend more on e-mail marketing next year, while 13% of respondents plan to up their social media marketing budgets. Read more…

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Source: Digital Marketing