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Video Marketing For Lawyers – Do You Let Your Video Autoplay?

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Video Marketing For Lawyers – Do You Let Your Video Autoplay?

When you have video on your website or blog, you usually have the option of having it play immediately anytime someone opens that web page. The other option is that someone needs to actually click on the “Play” button to start your video.

Let’s say you’re sitting in a quiet room in the library searching online; or maybe you’re in a quiet bookstore browsing online and all of a sudden you come to an interesting-looking website and “BOOM!” music is blasting and someone’s voice comes on with a video, without ever touching the “Play” button. Shocked you, didn’t it? Glaring. Loud. An obnoxious intrusion into an otherwise quiet moment of your time. What do you think of ‘autoplay’ on a video?

There are some who hate it. There are others who argue that it’s the only way a viewer will watch their video.

Here’s my take on it. I generally do not like having a video autoplay. Having said that, there are exceptions. In law, you know that there are ALWAYS exceptions, except when there are no exceptions. Ok, enough about exceptions. The only way I will tolerate a video that plays on opening a webpage is with two conditions:

1. It cannot have any music at the beginning, and

2. It has a delayed play function. This means that it does not open immediately when you come to the site, rather it waits 10-20 seconds before playing. This way, it gives you time to start reading the web page and decide if you really want to be there.

“What about a walk-on video?”

For those of you unaware, a ‘walk-on’ video is done with green-screen effects. It’s made to look like a miniature version of you just walked onto your web page, out of thin air. Some people think it’s nothing more than a gimmick. Others like spending large amounts of money to have it custom made. I’m still undecided. At this point, I still prefer something close up that gives more of a personal feel, rather than a ‘mini-me’ version of myself talking and wandering around on my website. You may like the way it looks.

With a walk-on video, you’ll notice that they always autoplay and try to ‘interact’ with a viewer by saying “Hey there. Nice to see you. If you look over here (pointing to the right) you’ll find my credentials. If you look down here (pointing down) you’ll see a picture of me pointing down at my website.

You should give the ‘autoplay’ serious thought and look at it from your viewer’s perspective- not yours.

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here:

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. Gerry includes all of the above services in his pricing. Nothing extra. If you’re interested in getting started with creating video to market your legal services, Gerry now offers a turn-key system where he does everything for you except appear on camera, click here to learn more:

You can reach Gerry personally at 516-487-8207 or by e-mail at [email protected]. He welcomes your call.

Author: Gerry Oginski
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